You might have been off of work but perhaps over the Christmas break you caught the BBC’s World Service’s Business Daily special programme on PAs?

Broadcast on 27 December 2011, the programme explored the importance of the role of the PA within the modern workplace. Business Daily host, Justin Rowlatt recorded the 18 minute programme live on the second day of office* 2011, Friday 16 September at Earl’s Court.

As well as attending the show and talking to show exhibitors, Rowlatt spoke to Diversified Communications MD, Carsten Holm, and Sue France – a popular seminar speaker. One thing is clear – everyone was in agreement as to just how important PAs are to business. If you missed the programme when it was broadcast then listen to it now and hear more about why PAs are considered to be so valuable to industry.