When booking a hotel for colleagues or your boss what is your number one priority? While many PAs may cite cost and location as key factors, it seems the people who actually use the booking are all about the in-room entertainment available. According to new research from Samsung Electronics Europe nearly one in five hotel guests demand an upgrade or switch to a different hotel is the in-room entertainment is not up to scratch. “Business travellers in particular are not shy about making their technology demands known and their loyalty is based on using stylish, functional entertainment systems that they’re already comfortable with” explains Pammi Mudhar, European B2B sales and marketing director of the company. The survey also reveale that one in three participants boycotted future visits to hotels which lacked the facilities they desired, while 32 per cent would make sure to tell friends and family about their disappointment. ?
