The overall impact of Age Discrimination Legislation has yet to be felt, however there are signs that the biggest struggle for employers is recruitment advertising. Take a flick through the appointment pages of a paper and glaring mistakes can be spotted that demonstrate many have yet to get to grips with this area. Regardless of the new legislation there is no need for employers to discriminate on the basis of age. Certain terminology, such as ‘senior’ and ‘junior’ can cause some problems while some words (energetic, keen, dynamic) have a certain ring of youthfulness to them. The Government’s Age Positive initiative, run by the Department for Work and Pensions, helps employers see the business benefits of age diversity, and tackles ageism in the workplace, so if your company needs a helping hand on boosting their mature workers point your boss in the right direction.

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